Open Innovation

Great article by Chesbrough and Garman in the Harvard Business Review about open innovation and how companies in lean economy times – can make strategic moves – to reduce costs of research and development through outsourcing or spin-off ventures.

I particularly liked the diagram of the Inside-Out Process, where internal projects of a company are moved outside the company walls to the most sensible strategic destination. I think this diagram aids in understanding how OOM CREATIVE connects with a client’s project. We advance research and development through the design and development of digital environments ranging from information visualisations through to virtual environments. The expertise and skills of digital environments aren’t necessarily core to a company’s business, but when engaged, can be an important part in the communication, understanding and development of an innovation strategy.

Link to article

(Image source: HBR Dec 2008, How Open Innovation Can Help You Cope in Lean Times, p71)