Immersive Internet, Tactical Moves

Erica Driver and Sam Driver, at ThinkBalm,  have released a compelling report The Immersive Internet: Make Tactical Moves Today, For Strategic Advantage Tomorrow for the advancement of the immersive internet in light of current global financial conditions. They present a 3 phase adoption of the immersive internet; Cost savings, Harnessing unexpected business value, Business transformation.

ThinkBalm Report Release

Definition: Immersive Internet
A collection of emerging technologies combined with a social culture that has roots in gaming and virtual worlds. p3

Definition: Enterprise Immersive
Platform Software that, at minimum, includes: a 3D rendering engine, viewer, object and texture library, simulation engine (“physics”), and communication tools. p12